#IconosquareInterview #newyork #smm #socialmedia @citibike 2/3 ________________________________________ Key Statistics Engagement Rate: 1,99% POH (Posts on Hashtag): 32,5K Average Number of Likes: 68 Average Posts per Week: 3 ________________________________________ Q: @citibike posted its first Instagram picture on the 7th of June 2012. What were your motivations back then? Answer: June 2012 was almost a year before our blue bikes arrived on the streets of New York City. Bike sharing was a brand new concept to most New Yorkers, and it was our job to introduce it, explain it, and get people excited about it. That summer we were doing a lot of outreach in neighbourhoods where we planned to install stations. We used Instagram primarily to document the events we attended and the people we met, sharing with our followers the contagious enthusiasm for bike sharing we found throughout NYC. ________________________________________Q: What are the features you like most on Iconosquare? A: Iconosquare is invaluable for the information available. We do daily searches of specific hashtags to keep a pulse on how our brand is performing on the streets. We also pay careful attention to hashtags that are trending and the optimal time to post new pictures. We keep track of who is engaged with our account and if they are an interesting user we should profile with an interview for our blog. ________________________________________ Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We don’t have a set number in mind of likes and comments that makes a post acceptable, but were always striving to improve based on what works well. ________________________________________ Read the full interview on our blog: http://bit.ly/citibike-ITW What about you? How often do you use @citibike?

iconosquareさん(@iconosquare)が投稿した動画 - 2014/12/12 05:39:28