#IconosquareInterview #newyork #smm #socialmedia @citibike 3/3 ________________________________________ Key Statistics Engagement Rate: 1,99% POH (Posts on Hashtag): 32,5K Average Number of Likes: 68 Average Posts per Week: 3 ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Riding a bike in NYC can be pretty intimidating to individuals who are new to urban cycling, including tourists. But, Instagram allows us to visually show the wide range of people who use our bikes on a daily basis. We see businesswomen in heels who ride to work each day, college students on their way to class, older New Yorkers in tuxes and growns on the way to the Opera, groups of foreign tourists who get off a tour bus and hop on bikes to head to Times Square or Central Park, the list goes on and on. There are over 32k Instagram posts tagged with#citibike; it’s really incredible to be able to demonstrate how this program is accessible to people of all ages, backgrounds, income levels. ________________________________________Q: On your last 100 media posted, you have 1 video. Is it more complicated to tell a story through a video rather than a picture? A: Safety is of paramount concern and we always want to ensure that we’re putting forth the right message to our riders. We use other social media channels to share safety and instructional videos, mostly due to their length. But, we hope to feature more Instagram videos in the coming year with quick tips and tricks and interactions with our members and most frequent riders. ________________________________________ Q: Anything else you would like to add or share with the community? A: Citi Bike is an easy, convenient, affordable, and fun way to get around New York City. It has been fascinating to watch this program unfold and the impact it has had on people’s lives. Citi Bike has quickly changed the transportation landscape in one of the largest and busiest cities. ________________________________________ Read the full interview on our blog: http://bit.ly/citibike-ITW What about you? How often do you use @citibike?

iconosquareさん(@iconosquare)が投稿した動画 - 2014/12/12 08:28:00